Does this statistic scare you? 
I learned this particular one in business school. Not in my entrepreneurial classes, in my investing classes. And for investors it's smart to know; if you can beat those odds, you know you are picking well.
But for anyone looking to break free, this is really scary. This means that you have a 70% chance of your business failing. Would you fly on a plane that had 70% chance of crashing? Of course not!
That's how most people see that statistic.
Now, change your perspective. This isn't life or death. This is starting a business. Or businesses.
According to this statistic, if you start 10 businesses, three of them will work.
And you only need one to work to start breaking free of the everyday grind.
Right now I have two businesses that I am working on.
The first one is Say It Simply, a content marketing business. We build websites, write copy, and create amazing graphic design. I get to do awesomely creative things with my best friends and family. 
The other one? Beachbody. Yep, multilevel marketing.
Hold your opinions until you've read the next paragraph. 
Over the course of my life I've known Mary Kay Girls, I've been to Tupperware Parties, and just recently I was invited to a Luluroe party. Multilevel Marketing is not new, but technology is making it easier then ever. I am learning more about SEO on Instagram then I have learned through YouTube tutorials. And it's a system that has actually worked for me. I drink the shakes, I enjoy the workouts, and I love the camaraderie. 
What do these two businesses I'm working have in common?
I'm surrounding myself by people who want to see me succeed, and succeed with me.
On the Say It Simply blog I've talked about starting businesses and how easy it is... once you have a good idea. The next step is getting over the fear of failure and just going for it. 
The best way to get over fear is to find people who will support you.
I'm going to forego the crab mentality analogy that most people are already aware of, and instead I'm going to ask you to look around at your family, friends, and coworkers. How many of them would support you if you decided to start 10 businesses?
70% of all new businesses fail... which mean 30% succeed. 
The more I'm working on my own businesses, the more I want to inspire others to work on theirs. Because the more people I find who want to succeed, the more inspired I'll be to succeed. 
This month's current focus is all about the products and processes that have helped me build my support network, get over that fear of the 70%, and focus on the 30% that can allow me to lead the life I want.
Comment below or join the revolution and tweet #Focuson30 to tell the world that you aim to succeed.

This month I've been running a free Self Care group on Facebook. 

Before I continue, please leave what you think you know about self-care at the door... or the last tab you opened.

What I've been building in my group is a way for people to look back at happy, peaceful times of their lives, and re-create the emotional connection to those times... giving them a tiny island in the sea of Today where they can reflect inwardly on what emotional connections they are making, and attempt to get back to a place of peace.

We started with a notebook.

Then we started filling the notebook... write three good things about your favorite person. Write three good things that your favorite person sees in you. Find something beautiful on a Tuesday. Imagine Wednesday as the peak of your mountain... what do you intend to accomplish today? Write a Valentine to yourself. What have you been putting off that you know you really need to do?

Self care is more then just candles and bath bombs. It's about figuring out what you need to make you feel whole, and getting past the shame of "taking time away from life" to live life.

Crazy, right? Why wouldn't you make time for something that makes you feel human?

But we all do it. Every day. We make excuses to live the life we are told to live, rather then live a life we want to live. That can be something as tiny as: "I don't have time to write that poem that I've been thinking about because I have to spend time with my friends." to something as big as "I can't quit my stable job... not in this economy!"

(This is not an endorsement for everyone to quit their jobs, but if you come home after a long day in tears, you might want to consider an alternative.)

In this month's current focus, I have all the books that I've been using for myself and the self care group to shift our thinking away from the cultural/societal norms, and get to the "truth"... that truth being whatever is right for you that doesn't harm anyone else, or yourself. Jen Sincero's "You Are A Badass" I have downloaded as an audio book to my phone, and I listen to it every morning during my one hour commute so that I continue building my own business on my lunch break (which I have been chronicling on my Instagram account, #bossladylunch).

My business is my self care. 
My writing is my self care.
Exercising is my self care.
Occasionally, a bath bomb happens too.

So, how are you putting off life in order to live?

Monetization is an ugly word. It is also a necessary word.
You monetize your skills and knowledge, and that's your job. With your paycheck you can buy food, clothes, and PlayStations. That allows you to live comfortably. So the math goes like this:
Skills + Knowledge = Money = Food + Clothes + PlayStations 
We have all been conditioned to believe that Money is the limiting factor in this equation. But how is that possible? Money is alone on the board. It's just an exchange medium. However, this is what 99% of the world believes.
That's where deals come into play.  People like to feel that they have gotten a better value for what they have paid. It does not matter if this is true or not. All that matters if that the recipient feels that they have gotten the "better end" of the deal.
This is how Donald Trump has made all his money. In his book, "The Art of the Deal", he gives eleven rules/guidelines for creating deals:

1. "Think Big" - If your deal or idea doesn't scare you, it's too small.
2. "Protect the Downside and the Upside will take care of itself." - Plan for the worst, hope for the best.
3. "Maximize Your Options" - Be flexible in your plans. Build in redundancy. Have a Plan B (and C, D, E, F...)
4. "Know Your Market" - get into the minds of the people you are trying to attract. If you know what they want, all you have to do is make them think you can provide it.
5. "Use Your Leverage" - if you have done your homework, then you know that you have what the other party wants. Always negotiate from that position of strength. If you have done your homework, and you do not have what they want, but maybe you have something close, that's where sales skills come in handy. Engage the other person's imagination and allow them to feel that doing this deal with you is in their best interest.
6. "Enhance Your Location" - quoted from the book, "Just as you can create leverage, you can enhance a location, through promotion and psychology." For an example of this, just watch the South Park episode, "The City Part of Town".
7. "Get the Word Out" - the news loves a good story, but even better is an sensational story. Create a situation where people can feel engaged; that they are living vicariously through you, but without putting themselves, their reputation, or their assets at risk.
8. "Fight Back" - self-explanatory. If someone is trying to stop you, just for the sake of stopping you, fight back. If someone is trying to stop you but they have good reason, maybe hear them out.
9. "Deliver the Goods" - again, quoted from the book, "You can't con people, at least not for long." Eventually you will have to deliver on what you have promised.
10. "Contain the Costs" - Spend what you need, but not more then you should*.
11. "Have Fun" - According to Donald Trump, money is just a way to "keep score", the excitement that comes from creating deals and watching projects come to fruition is what's worth it.

None of these are bad ideas for doing business. Issues arise when you don't follow through. As someone who grew up outside Atlantic City and personally saw Trump break some of his own rules when dealing with the Trump Taj Mahal casino; I have a general distaste for the man. Nevertheless, he is the President. Which brings me to why I've update my website, my blog, and talked at length about business deals.

If you navigated to this blog through my main site, then you've noticed I've added a new section: Current Focus. 
I have signed up for an Amazon Associate account, which means that if you click or buy any of the products that I "sponsor" I get a few cents thrown my way, and you don't pay more then they already low Amazon price. What a deal!

Each month I'm going to sponsor a few products that focus on a central theme. This month's theme is President Trump. All the books I sponsored** I can guarantee that Donald Trump has not read, but all the billionaires in his cabinet have. These are books that I truly believe will be relevant to your personal success during the Donald Trump Administration. The Art of War by Sun Zhu is one that I come back to constantly because it reiterates the importance of knowing your opponent, and placing yourself if the best position to benefit from or defeat them.

Monetization is an ugly word, and a necessary one. I am monetizing my knowledge in the hope that you, the reader, feel my information, advice, and opinion is worth checking out my recommendations. As always, I am here to discuss, converse, and answer any questions to the best of my ability. Here's to personal success in the next four years, despite anyone trying to keep you down.

Yours,
​Stephanie

* There are a few stories that popped up during the campaign time pointing to questionable business practices on Donald Trump's end. My brother (owner of the Black Hat Bakery in Portland, OR) has a personal connection to one of the independent contractors who got "stiffed" and can verify that the accounts are correct.

**You might be wondering why I didn't list Trump's Art of the Deal on my list. The short answer? I don't feel like giving a billionaire more money when the meat and potatoes of the book has already been written out, and said billionaire wants to do away with my beloved CPB, NPR, and NEA. Please feel free to borrow it from your local library.

Today is the last day of the President Obama Administration. Tomorrow Donald Trump takes an oath to serve our country to the best of his ability. I hope, with every fiber of my being, that every impression I have of him, from his business acumen in my hometown of Atlantic City to everything I've seen and read from all over the media spectrum during this election, is misconstrued. Because regardless of who I voted for, tomorrow he will become my president.

This is the cornerstone of democracy. What we don't like, we have the capacity to change. 

What are the roadblocks we will face? The same roadblocks:

• Media bias and the easy ability to live in your curated newsfeed, seeing only what you want to see.
• Slacktivism- the idea that changing your profile picture or posting a picture is the same as donating to a cause, whether it's time, money, or resources. Not backing up your "thoughts and prayers" with actions.
• "It's not my problem." I don't know anyone who lives in Flint or Ferguson. My connection to the Native American nations at Standing Rock stopped at my grandmother. Yet, these are all real threats and horrors that our modern society has managed to gloss over.

If I am going to do my yearly call to action (because I haven't blogged since last year), let it be this: Let your actions speak for you. Give yourself over to a cause you care about: Human Rights, Planned Parenthood, the Growing Skills Gap, Animal Rights, the list goes on.

Pop your bubble and live your life differently. That's how change happens.

Have you ever walked through a door into a new area and completely forgotten why you wanted to go there in the first place? You've chalked it up to not-enough-coffee or too-much-coffee or age or "senior moment" or senility. The fact is that there is a reason your memory dumps you like that. This article from Scientific American talks about a study done where researchers propose that "event models" in your memory are purged when entering a new area (such as walking through a door). Think of event models as surprise To-Dos. Short term actions to remember because you hadn't planned for them. Example: on your way home, you are told to pick up milk. You finish the drive home, enter your house, open the fridge, and remember that you forgot to get milk.

Why does everyone wait until New Years to start making life changes? Because it's a significant date. It's an easy place to purge your old self and start on your new "life model". You want to lose weight? January 1st you'll start that diet/exercise plan. You want to be a writer? January 1st, you'll write 30 minutes every day. New years, new life, new you... it's a great and natural marketing opportunity. Gym memberships soar in January.

Here's the thing:  you can make any non-normal instance a "life model" purge.

Three years ago I changed my life around because I refused to use a CPAP machine in March.
Two years ago I changed my life again because I got engaged in February.
Last year my life changed in May, August, and September. Whirlwind year, and going to be hard to top. 

My point is: if you've made a resolution for New Years, I hope you stick with it. Like I said in You Can Kaizen, it's all about small sustainable changes.

If you made a resolution for New Years and you fail, then I hope you find another event that kick-starts that life model purge.

Most importantly, I hope you don't give up entirely and just wait for another New Year to roll around. The book I linked above has 365 ways you can make each day a little "non-normal". Every day try to get back to what you really wanted on January 1st. You don't need the calendar to tell you when to change.  

I had a wonderful holiday, and I hope you all did as well. And if it wasn't wonderful, I hope it was as good as it could be given whatever circumstances you were facing. 
I'm not sure how to start this blog post, so I'm going to start by saying that my husband got me South Park's The Stick of Truth (TSOT) video game for Christmas. I was playing it today, and was having so much fun that I played for five hours without realizing it (I'm now a Level 4 Jew!  That's more Jew then I am in real life).
Why do I bring this up? Because I realized that playing the Stick of Truth was a huge lesson in budgeting for the holidays next year.
Bear with me...
If you've ever played TSOT, or any Role Playing Game (RPG) for that matter, you know that as you adventure you find a lot of Junk. It's everywhere. Every time you explore a new area or you defeat an enemy you get some "good stuff" and a lot of "Junk". Most people forget about the Junk and just go for the good stuff. However, if you are a low level character, or just starting out, that Junk could make the difference.
Because you can sell the Junk for money.
It's not a lot of money, but it's some. And if you sell enough Junk you can afford better armor, better weapons, or train new skills.
I played TSOT for five hours, and made over $100 in In-Game money just buy selling Junk at five cents a pop.
See where I am going with this?
Imagine every day you take the change out of your pocket and put in into a jar. At the end of a month you take that jar to the bank and cash it in. It might not be much. It might be only $20... but after 10 months, that's $200. That's a gift budget.
The problem with this is... you need to use cash. It's way easier and more secure to use a card.
I've got you there.
Imagine you use one credit card to pay for everything. Something like the Amazon Visa or the American Express Blue that gives you points for every dollar you use. And let's say you pay that card off every month so you're not paying those fees.  
And let's say Christmas comes around and it's time to buy gifts and you have no money because you don't have a job and your savings in dwindling, and you can't bring yourself to dip into it for the sake of a few gifts... and you look and see that you have points towards purchases on Amazon. $250 worth of points on Amazon.
It's hard to see those gains one pocketful of change or one month of card purchases at a time, but over time it adds up. If RPGs tell you anything, it's that the Junk adds up.
The time to start building that budget for Christmas is right now, while you still have 360 days to save.
So, here's my challenge to anyone who says that they never have money for holiday presents:

1. Build your 2016 Budget. I used a combination of Apple's Numbers Budget Template and added some stuff myself. I also use Mint.com to help track my spending.
2. If you prefer to use cash: Switch to only cash/your debit card for one month. Empty your change out of your pockets every night. See how much you recoup at the end of the month. In my experience it's been anywhere from $5-$20 back.
3. If you prefer to use credit cards: Switch to only one credit card. If you are running a balance on other credit cards, pay them down, and stop using them. Use a card that will get you some points or rewards on things that you can use.

Spending money is easy. Saving it is much harder, but it doesn't have to be. Small improvements over time, what the Japanese call Kaizen, is the best way to start. Even if it's only $5 extra at the end of the month, over the course of a year that's $60.

To anyone who reads this, who remembers Diaryland?  How about LiveJournal? 

I've been blogging for the past 16 years. It's not easy, especially when you're not a teenager anymore.  As you get older, you realize that your views are small in comparison to the rest of the world. You are this tiny speck in a world of eight billion.  You get a job. You become your employee ID number. You get paid, you get benefits, and if you are lucky you find a really cool person to spend a whole lot of time with, and you forget that at one time, you were the most important person in the world.

In my previous job, I enjoyed helping people relive that feeling. I would focus all my energy on them, their needs, and their life story. Yes, I was paid to do it... as are all retail employees. But the reward comes from doing the job well, and getting that spark of connection from a complete stranger. 

I left that job because although the customer service side was rewarding, I was not advancing. I had not moved from the same position for three years, I wasn't learning anything new, and I was becoming stagnant, boring, and bored.

So I did a really stupid thing and left a good job to pursue a dream of doing what I love: freelancing, consulting, and writing. Helping people start on their own dreams, making those connections, growing as a person and citizen of the world.

The first two weeks were great.
The first month was really productive.
The second month was completely dead.

Now I'm about to enter month three. I've been applying for real jobs through the various channels: LinkedIn, Career Sites, Temp Agencies... I've even applied to become a freelancer for TaskRabbit. 
So far, nothing. I had one interview which turned into a consultation, but nothing else. The horrible thing is that I keep blaming myself. 
"What am I not doing?"
"What skills don't I have?"
"What's wrong with me?"

It's exactly like online dating.

You message an interesting person. You hear nothing back. You move on... until it becomes the 30th or 50th or 100th person. Then you start wondering if maybe it's you. You pick apart your entire life, try to fix every little thing, and fail because it's really not you.
Eventually, you find self-acceptance. Then you find that one cool person to spend a whole lot of time with.
Like online dating, I will keep at it until I find the one cool job to spend the next decade of my life with. It's worked before! 

So, why this blog? Despite my confidence in my intelligence, my skills, and my future as an exceptional citizen of the world; when things don't go the way I'd planned I get down on myself. I get stressed, I get frustrated, and I forget that it's not me. My fitness blog holds me accountable to my health, this blog is going to hold me accountable to the life I want to live. 

I am the most important person in my life, because I am the one who decides whether or not I achieve the life I want.
​